Antichaos

Tableau, Data Analyse & Visualisatie

Tableau Calculations

Area Funnel chart in Tableau: Visualizing the Drop-Off

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In the world of digital analytics and customer journeys, not every user makes it to the finish line. Some browse a product, others add it to their cart, but only a fraction complete a purchase. Understanding where users drop off—and how many—can offer crucial insights for optimizing your process. That’s where funnel visualizations come in.

Funnel charts are a powerful way to illustrate step-by-step attrition across a defined process. Whether you’re tracking sales, onboarding, or lead conversions, a funnel view can make complex user behavior immediately digestible. Each stage visually narrows to reflect fewer participants, highlighting friction points and conversion opportunities.

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Animated icons in Tableau

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An old but very efficient way to point the attention to a row in a table is to add a small text-based icon in front of it. A subtle dot in front of a bar can help you tell the story of data.
But you might want to use less-subtle ways to highlight data?

Animation is such a way – and can even add some more fun to a dashboard. In Tableau, this is really easy to accomplish using Image Roles.

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Improve Titles on Small Multiples

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Small multiples charts (also known as trellis charts or panel charts) are a great way to visualize trends across different categories while maintaining consistency. They display multiple variations of the same chart, often sharing a common axis, which allows for easier comparison across groups.

While effective, these charts can suffer from poor readability if titles are not thoughtfully applied. Let’s look at some ways to enhance labels for better clarity and user experience.

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Drill Down in Tight Spaces

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A different way to make drill down possible/usable in a small sheet.

Sometimes you don’t have all the space to do what you want.

Or you are almost finished with a dashboard, and suddenly someone mentions: “Wouldn’t it be nice if we could drill down on this chart…” – but the sheet is just too small for another column. There are multiple ways so solve this issue – each with its own pros and cons. Viz-in tooltip (hard to read on larger drill-downs), hiding nearby sheets (tedious), enlarging the row-height (ugly when not drilled-down), misusing totals (even uglier), …

In this article I describe a different solution – which definitely has its disadvantages, but can be useful in certain situations where the drill down functionality is important.

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